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CARLOS VÁZQUEZ: Advisor and Visionary of Luxury Tourism in Mexico
With more than four decades of experience in the tourism industry, Carlos Vázquez is an iconic figure in the development and marketing of vacation properties in Mexico. He was the founder and shareholder of the marketing company Grupo Solmar, a company he led as sole manager for more than 30 years, positioning it as one of the most influential in the luxury segment in Los Cabos.
His career includes participation as a partner in The Inn at Mazatlán and Balboa Towers, as well as management positions at Torres Mazatlán and Vacation Internationale LTD, where he laid the foundation for a career marked by leadership, strategic vision, and commercial excellence.
Carlos Vázquez is a benchmark of professionalism, business ethics, and innovation within the national tourism sector. Video Biography – Marco Vázquez Zepeda

 

MARCO VÁZQUEZ ZEPEDA: Sales Strategist and Commercial Transformation in the Tourism Sector
Marco Vázquez Zepeda has forged a solid and upward trajectory in vacation sales for more than three decades. His career began as a Top Seller at Los Sábalos Resort in Mazatlán and, since then, he has held key positions within Grupo Solmar and Grupo TAFER, including positions as Sales Director, Corporate Manager, and Corporate Top Seller.
His leadership style focuses on building high-performance teams, innovation in membership models, and excellence in customer service. His operational and commercial experience make him a key driver for the growth of high-end resort developments in Los Cabos.
Marco is synonymous with results, commitment, and a vision for the future in the luxury tourism industry in Mexico.
Video Biography – Eng. Fernando Azcona

 

Eng. FERNANDO AZCONA: Chairman of the Board of Directors and strategic leader with a global vision
Engineer Fernando Azcona is a veteran and pioneer in the timeshare industry, with a career spanning more than 39 years in the sector nationally and internationally. From 1997 to 2024, he served as General Manager of the Vacation Club Division of the TAFER/Villa Group, where he led expansion processes, consolidation of vacation products, and high-level membership structures.
His in-depth knowledge of the market, combined with a comprehensive business vision and exceptional corporate leadership skills, have made him one of the leading experts in the development of luxury tourism products in Mexico and Latin America.
Engineer Azcona represents the perfect synergy between experience, innovation, and strategic management.

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Creation of AZVAZ Marketing

AZVAZ Marketing: The merger of three leaders to transform luxury tourism in Mexico
In an unprecedented move within the Mexican tourism sector, Carlos Vázquez, Marco Vázquez Zepeda, and Fernando Azcona have decided to combine their backgrounds, knowledge, and vision to create AZVAZ Marketing, a company focused on the expansion of large-scale, ultra-luxury resort developments in Cabo San Lucas, Mexico.
This strategic merger marks the beginning of a new era in the industry, where operational excellence, commercial innovation, and a commitment to quality converge to offer next-generation vacation membership models. These proposals not only consolidate the position of the Olarena Group but also guarantee its growth through iconic properties such as Hacienda del Mar, Solaz, and future high-quality resort developments.
AZVAZ Marketing is not just a company; it is the result of decades of leadership, vision, and passion for hospitality. A new force that promises to raise tourism standards in Mexico to levels never before achieved.